Wuxly Movement, formerly Wully Outerwear, is an ethical lifestyle brand that designs and manufactures Canadian made outerwear. Born from a love of wildlife and a vision of warm, animal-free alternatives, Wuxly makes the highest-quality jackets available worldwide while spearheading a progressive Movement.
The Movement for us is an ethical rising that encourages people to Live Warm through positive choices and actions. Independently owned, Wuxly leads this Movement through a unique production process that saves the lives of thousands of animals, utilizes innovative sustainable fabrics and implements the most stringent fair labour practices. From start to finish, each decision is made with the same dedication and detail we put into the creation of our garments.
In the end, our goal is to deliver products that allow you to Live Warm—both inside and out.
Commitment to Animals
The conservation and respect of animals are always at the forefront of our Movement. There are no animals used or exploited throughout the entire production process. With more than 5 years of research and development we were able to find advanced weather fabrics that can outperform fur and down. We also work with animal charities throughout North America to support their efforts in saving and rehabilitating wildlife.
We believe in the safety and livelihood of our workers– that’s why we make fair labour practices mandatory along all levels of our supply chain. Our manufacturing facilities implement some of the highest labour standards in the world, and our local production allows us to work with and give back to our community, including supporting those with multi-barriers to employment.
The Earth is our home, and at Wuxly we ensure we treat it that way. When selecting fabrics, we gravitate towards those that provide top performance and minimal ecological impact. Our local production limits our carbon footprint, and our commitment to reducing CO2 emissions further supports wildlife.
We proudly source our VeganTech Shells from a 100-year old company in Montreal, Quebec. Every ounce of water that leaves the facility is clean, after being tested and treated for any water pollution. Plus, they use the heat from the dyeing process to help power the facility. As you can tell, we’re on a constant mission to make our production, products, and packaging as green as they can be.
The idea of Wuxly Movement first came about in 2012 when James Yurichuk, a former professional football player, moved back to Toronto from the West Coast of Canada. As a lover of wildlife, he was searching for an animal-free and Canadian-made winter coat for him and his wife, who was immigrating from South America. After searching to no avail, this need sparked the idea to create a jacket that was both stylish and warm, while also being completely Canadian-made and animal-free. James approached his best friend of 25-years, Anthony DeBartolo – a 3rd generation Master Tailor – with the idea to help bring it to life. Shortly thereafter, Wuxly Movement was born and continues to offer the alternative for staying warm in Canada, and around the world, to this day.
At Wuxly, we’re committed to creating outerwear that lasts. With a design team based in the fashion hub of downtown Toronto, Canada, we build off a rich history of premium Canadian outerwear while staying ahead of the curve. The result? Designs that are timeless, yet progressive.
The benefits of an animal-free product are more than just ethical. One thing that may surprise some is that our animal-free insulation used in our jackets outperforms traditional down-filled jackets – holding 98% heat retention, compared to 0% for down. We use military grade Primaloft Gold Insulation, licensed only to select companies worldwide.
We are proud to make products that keep people living warm worldwide. We have field-tested our products in all 13 provinces and territories of Canada, and around the globe. Our jackets allow you to be both stylish and warm, even in the harshest of conditions.